Can’t find the highlight button? Learn how to highlight a post on a Facebook Page in 2025. Master 3 methods: Pinning, the Featured section, and @Highlight tags.
What Does “Highlighting” Actually Mean in 2025?
If you’ve ever opened Facebook looking for a simple “Highlight” button and couldn’t find it, you’re not alone. The platform has changed quite a bit — the old star-style highlight tool is long gone. Instead, “highlighting” a post now involves a set of specific tools depending on what kind of visibility or emphasis you want.
Modern Ways Facebook Lets You Highlight Content
- Pinning: You can pin a post — whether on a personal profile or a business page — so it stays locked at the very top of your timeline. This keeps important content front and center, no matter how many new posts come after.
- Featured Section (Pages): On Business Pages, you can use the Featured section to create a curated gallery at the top of your page where selected posts, videos, or upcoming events sit separately from your main feed.
- Featured Section (Groups): In Facebook groups, admins can pin important posts to the Featured area (formerly known as “Announcements”). This ensures new members see critical rules or updates the moment they join.
Why Facebook Replaced the Old Highlight Button Facebook shifted from a single “highlight” button to multiple purpose-driven tools so users can choose the exact type of visibility they need:
- Need maximum visibility for an announcement? > Pin it.
- Want a clean visual showcase? > Add it to the Featured section.
- Running a group and need everyone informed? > Pin to Featured.
Method 1: How to Pin a Post (Keep It at the Top)
If your definition of “highlight” is keeping a specific post at the very top of your timeline so everyone sees it first, you are looking for the Pinning feature.
This is the most effective way to announce a life event, a new business offer, or a vital update without it getting buried by newer posts.
Option A: Pinning on a Personal Profile
Facebook allows you to pin one post to the top of your personal timeline.
- Navigate to your profile page.
- Scroll down to the specific post you want to highlight.
- Click the three horizontal dots (…) in the top right corner of the post box.
- Select “Pin post” from the dropdown menu.
What happens next? The post will move to the very top of your wall with a small “Pinned Post” label. It will stay there indefinitely until you unpin it or replace it with a new pinned post.
Option B: Pinning on a Facebook Business Page
For Page admins, this feature is essential for marketing. The steps are nearly identical:
- Switch to your Business Page profile.
- Find the post you want to feature.
- Click the three dots (…).
- Select “Pin to Top of Page.”
Pro Tip: On Business Pages, you can use this strategically for “Welcome” posts that explain who you are and what services you offer, ensuring new visitors convert into followers immediately.
Method 2: Using the @Highlight Tag in Comments
If your goal isn’t to move the post to the top of your timeline, but rather to notify your friends that you’ve shared something important, the @Highlight feature is the tool you need.
Unlike “Pinning,” which is purely visual, the @Highlight tag is an engagement tool designed to trigger notifications. It is similar to tagging specific friends, but it operates more broadly.
How to Use the @Highlight Command
Using this feature is simple, but it must be done in the comments section, not in the body of the post itself.
- Publish your post or navigate to an existing post you want to boost.
- Go to the Comments section.
- Type
@highlight. - You should see a popup menu appear; select the “Highlight” tag from the list.
- Post the comment.
Once posted, the text usually appears highlighted or bolded, and Facebook will send a notification to a selection of your friends or followers, alerting them to check out the post.
Does @Highlight Notify Everyone?
This is the most common question users ask, and the answer is important: No, it does not notify every single person on your friends list.
Unlike the @everyone tag found in Facebook Groups (which creates a notification for all group members), the @Highlight tag on personal profiles and pages is governed by the Facebook Algorithm.
- How it works: Facebook looks at the friends you interact with most often and the people most likely to be interested in your content. It sends the notification to that specific subset of people.
- The Benefit: Because it doesn’t spam everyone, it is less annoying than a mass tag, meaning friends are less likely to unfriend you for using it.
Pro Tip: Use this feature sparingly. If you use it on every single photo you post, the algorithm may lower the weight of your notifications, and your friends might start ignoring them. Save it for major life updates, urgent questions, or content you really want people to see.
Method 3: Adding Content to the “Featured” Section
If you want to “highlight” multiple photos or stories permanently without cluttering your timeline, you should use the Featured section. This area sits right above your timeline and looks like a gallery grid.
This is perfect for showcasing your “Best Of” moments—like a wedding, a portfolio of work, or a specific vacation.
How to Create a Featured Collection
- Go to your Profile page.
- Tap on the “Edit public details” button (usually found below your bio).
- Scroll down to the “Featured” section.
- Tap “Add” or “Try it”.
- Select photos from your camera roll or Stories you have previously posted.
- Give your collection a title (e.g., “Summer 2025” or “My Art”).
- Click Save.
Why use this? Unlike a pinned post (which is just one single update), Featured collections allow you to highlight dozens of photos and stories that visitors can swipe through at any time.
Alternative Way: Formatting Text to “Highlight” Key Words
Sometimes, users ask “how to highlight text” because they literally want to make words bold or italic to make them stand out in a long caption.
By default, Facebook only allows native text formatting in Facebook Groups. However, you can use a workaround for your personal profile.
How to Bold Text on a Profile Post
- Write your caption in a third-party text generator tool (search Google for “Facebook Bold Text Generator”).
- Type your sentence (e.g., “Huge Announcement”).
- Copy the bolded version that the tool generates.
- Paste it into your Facebook post.
Warning: Use this sparingly. These “generated” fonts are actually special symbols. Screen readers for the visually impaired cannot read them properly, so your post may become inaccessible to some friends.
Frequently Asked Questions (FAQ)
Did Facebook remove the highlight button?
Yes. Years ago, Facebook had a “Star” icon that would expand a post to wide-screen across your timeline. This feature was removed. The current alternatives are Pinning (for position) or the Featured section (for collections).
What is the highlighting feature on Facebook?
Historically, the Highlight feature was a specific tool on Facebook represented by a star icon (★) or a “Highlight” button. When clicked, it would expand a post to span the full width of your timeline, making it visually larger and more prominent than standard updates.
Can I highlight someone else’s post on my timeline?
No, you cannot “Pin” a post made by a friend to your profile. However, you can Share their post to your timeline and then pin your shared version.
What is the difference between Pinning and Starring?
“Starring” (the old highlight feature) just made the post look bigger. “Pinning” actually changes the order of your posts, forcing the pinned item to stay at position #1 regardless of when it was published.
Conclusion: Which Method Should You Use?
- Use Pinning if you have ONE important update you want everyone to see (like a new job or a link to your website).
- Use
@Highlightin the comments if you just want to nudge your friends to look at a photo you just posted. - Use the Featured Section if you want to curate a permanent gallery of your best photos.
By using the right method for your goal, you can ensure your content gets the attention it deserves.
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