Discover the 5 best websites to buy Pop Mart alternatives and collectible toys in 2025. Explore top blind box brands, designer figures, and trusted online stores for collectors.
Collectible toys have become more than a hobby—they’re a thriving subculture driven by blind box figures, designer vinyl collectibles, and a passionate collector community. If you’re searching for Pop Mart alternatives, blind box alternatives, or want to know where to buy blind box figures, you’ve come to the right place.
In this guide, we’ll share the five best websites to buy Pop Mart-style collectible toys in 2025.
What Is Pop Mart?
Pop Mart is a Chinese art toy company known for designer blind boxes and original characters such as Labubu, Skullpanda, and Dimoo. Founded in 2010, the brand leads the market with a 21 percent global share and a unique star blind box business model. Pop Mart’s strategy combines scarce releases, graphic design aesthetics, and a digital-laden marketing approach that has fueled rapid growth.
From mystery boxes to surprise toys and collectibles, Pop Mart has not only pioneered the “blind box hobby” but has also influenced the entire industry. It created a phenomenon in which collectibility, community, and artistry become as crucial as the figures themselves.
What Drives the Popularity of Blind Boxes?
The blind box format thrives on anticipation and rarity. When you buy a sealed figure pack, the excitement starts before you even open it. For many collectors, the enjoyment extends to the hunt for rare chase figures that can resell at impressive multiples. This thrill is exactly what made Pop Mart a leader in designer toy brands like Pop Mart.
Blind box figures play into human psychology—surprise, scarcity, and reward. Meanwhile, online shops, livestream unboxing events, and collector resale groups make buying blind box figures both a hobby and a social experience. Adult collectors now contribute nearly 30 percent of toy sales in Europe and drive key demand in the blind box and collector figure market.
What Brands Are Similar to Pop Mart?
Collectors seeking designer vinyl figures or collectible figures similar to Pop Mart have many options. These brands share the Pop Mart formula: mystery, design, scarcity, or fandom. Understanding their overlap helps you choose the best Pop Mart alternative for your style.
Funko
Funko Pop! figures bring licensed characters to life—Marvel, Star Wars, Anime, you name it. Unlike Pop Mart, Funko relies on recognizable IP rather than original art. The surprise comes in the search for chase versions or limited editions, fueling a resale market similar to Pop Mart’s mystery-driven value system.
Kidrobot
Kidrobot focuses on art-driven figures like Dunny and Labbit, releasing curated blind box series that often involve indie blind box artists. Whereas, Kidrobot proves that blind box alternatives exist even outside Asian markets, with designer toy brands and collectible toys for fans of art and vinyl toys.
52TOYS
A rising star in blind box alternatives, 52TOYS presents quirky lines like BEASTBOX and MEGABOX—transformable, bold designs inspired by anime and urban vinyl art. Its global expansion and strong online presence make it a top choice for blind box fans who care about collectible figure design and originality.
Top Toy (Miniso)
Top Toy by Miniso focuses on licensed characters in blind boxes—Pokémon, Disney, and Marvel among them. With hundreds of physical stores opening each year, it’s an accessible choice for collectors who want blind box figures with familiar IP, combined with instant store availability.
Sanrio
While Sanrio’s figures lean more toward plush blind bags and capsule toys, their Hello Kitty, My Melody, and Cinnamoroll characters offer a nostalgic, character-driven alternative to Pop Mart. They don’t use vinyl blind boxes per se, but the surprise reveal and erasability of their collector market makes Sanrio an ideal Pop Mart competitor for fans drawn to cuteness and authenticity.
Other notable brands include Sideshow Collectibles (for high-end, movie-licensed statues and figures) and LEGO’s collectible minifigures, which capitalize on blind surprises and building community.
Why Is Labubu So Popular?
Labubu stands out among Pop Mart characters for its expressive design, emotional range, and distinctive style. Collectors chase variants—sometimes trading duplicates—driving dedicated hype. Unlike mainstream IP-based vinyl toys, Labubu is an original character that appeals to collectors searching for a sense of artistry and scarcity.
This appeal resulted in widespread discussion on social platforms, lively trades in forums, and a dedicated resale market where rare Labubu variants command high resale prices. Labubu demonstrates how specific collectible figures, with the right design, can catalyze a brand’s entire identity.
Looking to buy the best Labubu figures online? Visit here to find top-rated Labubu blind boxes and exclusive releases.
5 Best Websites to Buy Pop Mart Alternatives
Below are the five top online platforms for collectors looking for blind box alternatives, designer toys, and limited edition figures.
1. AliExpress – Official Pop Mart & 52TOYS Stores
AliExpress remains a key player when it comes to affordable blind box alternatives. The platform has official storefronts for Pop Mart and 52TOYS, along with trusted sellers such as Yiyi Toy Store.
You benefit from access to full-case options, global shipping, price comparisons, and verified authenticity. However, the mix of official and unofficial sellers means careful sourcing is required.
If you’re searching for blind box alternatives or cheap Pop Mart-style figures, AliExpress often offers full-case buying, especially for newer or harder-to-find releases. Simply look for labels that suggest verified or official storefront status and double-check seller ratings.
2. ToyBeta via TikTok & Shop App
ToyBeta brings a next-generation retail experience by showcasing blind box unboxings live on TikTok. This innovative approach solves two major consumer problems: duplicate figures and uncertainty of authenticity.
By interacting with the livestream and swapping out duplicates in real-time, collectors can feel confident in their purchase. ToyBeta carries a variety of brands, including Pop Mart, Kidrobot, and 52TOYS, making it a multi-brand destination for creative toy enthusiasts.
This channel resonates strongly with Gen Z and digital-native collectors who appreciate transparency, interactivity, and community engagement.
3. Kidrobot.com
Kidrobot represents a distinct niche in the blind box ecosystem. While maintaining shared structures—like blind packaging and rare chase figures—it focuses heavily on art-driven vinyl collectibles.
Their Dunny and Labbit lines are popular among designer vinyl collectors seeking affordable blind box brands with an artist-first vision. Limited editions, licensed collaborations, and frequent artistic drops make Kidrobot a serious contender for anyone exploring designer toy brands like Pop Mart.
Kidrobot also supports community through meetups, gallery exhibitions, and themed drops that reinforce its art toy identity.
4. Top Toy by Miniso
Top Toy is Miniso’s entry into the blind box craze, offering licensed figures across more than 40 IPs. The brand’s rapid store growth makes it especially accessible in malls and pop-up shops.
Each figure is shrouded in mystery and backed by familiar faces from global franchises—rare chase variants are still possible but not as frequent as Pop Mart’s original series. Top Toy appeals to collectors who appreciate blind box gifts, familiar characters, and instant gratification from store shelves.
5. 52TOYS (Official Site, Amazon, Retailers)
52TOYS stands out for bold, innovative blind box design, particularly through its BEASTBOX and MEGABOX lineups. The brand emphasizes creative concepts like animal-robot hybrids with transformable parts and anime-inspired visuals.
With a strong online community across TikTok, Discord, and collector forums, 52TOYS offers an interactive, youth-driven blind box experience. Its international shipping and presence on Amazon make it a trusted alternative globally.
52TOYS also partners with artists and media, expanding its reach into original IP collectible art that blends accessibility and splashy design.
Discover Limited Edition Pop Mart Labubu Collectibles in 2025
If you’re specifically into Pop Mart’s Labubu series, we recommend checking out 5 Limited Editions Pop Mart Labubu UK Collectors Are Obsessing Over in 2025. This article offers insights into the latest limited-edition Labubu collectibles that have taken the UK by storm. If you’re a Labubu fan or simply want to know more about Pop Mart’s best collectibles, it’s a must-read. Explore these exclusive editions to expand your collection and stay ahead of the trends.
Trending Labubu Figures You Can’t Miss
Trends in the Collectible Toy Market for 2025
The collectible toy ecosystem evolves fast. Here’s what’s shaping buying behavior in 2025:
- Kidult Culture: Adults now comprise 17 percent of U.S. toy sales and nearly 30 percent across Europe. Nostalgia, design, and collectibility drive the trend.
- Resale Market Growth: Rare blind box figures like chase Skypanda variants resell for thousands.
- Digital Features: QR codes, augmented reality unlockables, and app-based experiences are mainstream.
- Sustainability: Green packaging and substance disclosure are becoming key for eco-conscious brands.
- Crossovers and Licensing: Expect to see more collaborations—like Sanrio x Stranger Things or Pop Mart x NFT art drops.
If you’re buying blind box figures online, look for sites that support resale certifications, offer verified authenticity, and engage with collector communities.
How to Choose the Best Blind Box Brand Online
With so many platforms to explore, here’s how to pick your ideal collectible toy source:
- Focus on your preferred art style—cute (Sanrio), edgy (Kidrobot), licensed (Funko, Top Toy), or original (52TOYS, Pop Mart).
- Decide if community interaction matters—live unboxings, trading groups, or local collector events.
- Evaluate price vs. collector value—blind boxes from 52TOYS may cost less but offer high design appeal; Pop Mart figures may resell higher due to rarity.
- Watch for authenticity and avoid counterfeit risk. Stick to official storefronts and reputable sellers.
- Balance accessibility and rarity. Want exclusives? Pop Mart, Kidrobot, and Sideshow are the go-tos. Prefer affordability? Try ToyBeta, Amazon, or Miniso.
Tips for a Successful Blind Box Buying Experience
- Always check seller reputation and authenticity certificates.
- Buy full cases to increase the chance of rare figures.
- Follow livestream sellers for interactive swaps.
- Participate in forums to track value trends and upcoming drops.
- Store figures unopened in climate-controlled environments to preserve value.
FAQs About Pop Mart Alternatives & Blind Box Collecting
What makes a toy brand similar to Pop Mart?
Similar brands typically use surprise toys, limited edition releases, quirky designs, and have active vinyl toy communities.
How does the blind box system work?
Figures are packaged blind, creating excitement through mystery. Some releases feature rare chase variants to incentivize repeat purchases.
Is collecting blind box figures worth it?
Yes—collectors often find joy in unwrapping surprises, discovering new IPs, or landing rare figures that appreciate over time.
How can I spot fake blind box collectibles?
Official packaging, seller verification (AliExpress official store, ToyBeta, Kidrobot), and consistent product photos help avoid knock-offs.
Which brand is best for beginners?
Starters may enjoy Funko or Kidrobot for affordability, accessible design, and strong collector support.
Can I trade blind box figures with others?
Absolutely. Resale forums and local groups offer platforms for trading duplicates and negotiating swaps with fellow collectors.
Final Thoughts
In 2025, the collector toy landscape is vibrant and accessible. Whether you seek Pop Mart alternatives, designer toy brands like Pop Mart, or blind box surprises akin to collectible figures similar to Pop Mart, these five websites offer a broad spectrum.
Explore each site based on your style and collecting goals. Join collector communities to unlock tips, learn about rare blind box figures, and share the excitement of surprise toys. The blind box hobby is more than buying figures—it’s a journey filled with artistry, community, and discovery.
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