Forgot who you follow on Amazon? Learn how to find the Amazon storefronts and influencers you follow on desktop or mobile—even if you forgot their names.
Picture this: a few months ago, you stumbled across a Reel or a TikTok where someone showed off their favorite skincare routine, kitchen gadgets, or home decor finds, and they linked everything through their Amazon storefront. You tapped Follow without thinking twice. Fast forward to today, and you can’t remember their name, their handle, or a single product they recommended. You just know you followed someone — and now you want their storefront back.
If that sounds familiar, you’re in good company. Trying to track down the Amazon storefronts you follow can feel like searching for a name on the tip of your tongue, except Amazon’s layout keeps shifting the goalposts too. Between app redesigns, hidden menus, and a “Following” tab that seems to play hide-and-seek, it’s easy to lose track of the influencers, brands, and creators you once followed.
The good news? Your follow list isn’t actually gone. It’s just buried. In this guide, we’ll help you recover your forgotten Amazon following list, jog your memory if you can’t remember names, and fix things if your list seems to have vanished entirely — whether you’re on desktop, iPhone, or Android.
Already know exactly what you’re looking for? If your list has genuinely disappeared and you need the full troubleshooting playbook, check out our in-depth guide: How to See Who You Follow on Amazon: Find Your Hidden Following List.
Why You Probably Forgot Who You Follow on Amazon
Before we jump into the fixes, let’s talk about why this happens in the first place — because honestly, it’s not really your fault.
Unlike Instagram or TikTok, Amazon doesn’t show you a follower count that nudges you to check in regularly. There’s no little red notification badge reminding you “hey, you follow 12 people, want to see what they’re up to?” Following on Amazon is a quieter, more passive feature — and that’s exactly why it’s so easy to forget.
Here’s what’s working against your memory:
- No visible reminders. Your main shopping feed doesn’t prominently display “people you follow” the way social apps do.
- Impulsive follows. You usually tap Follow in the middle of a scrolling session, not as a deliberate decision you’ll remember later.
- No social pressure to revisit. Since Amazon Follow is private (more on that below), there’s no social loop pulling you back to check your list.
- A genuinely confusing layout. Amazon has rearranged where the “Following” section lives more than once, so even if you wanted to check, you might not know where to look.
Quick Tip: If you’re someone who follows a lot of creators for “shop my Amazon” style content, treat it like a subscription you should audit every few months — not a one-and-done action.
The point is: your Amazon influencer storefronts are still there. You just need the right map to find them again.
How to Find the Amazon Storefronts and Influencers You Follow (Quick Methods)
Let’s get you to your list as fast as possible. There are two reliable ways to do this — one for desktop, one for the Amazon app — and we’ll keep both tight and to the point.
Method 1: The Direct Link Shortcut (Fastest Way)
This is, hands-down, the quickest path to your Amazon following list, and it works because it bypasses Amazon’s constantly shuffling menu system entirely.
- Make sure you’re logged into your Amazon account on a desktop browser.
- Go directly to:
https://www.amazon.com/gp/profile/follow/recommendations - You’ll land on a page showing every creator, brand, and storefront you currently follow.
From here, you can click into any profile to revisit their storefront, or unfollow accounts you no longer care about.
Pro Tip: Bookmark this link right now. Since Amazon’s menu structure changes more often than most people update their passwords, having this saved means you’ll never have to go hunting again.
If you also follow creators for Amazon Live content, there’s a companion link worth saving: https://www.amazon.com/live/following. This shows recent and upcoming livestreams from people you follow, plus related recommendations.
Method 2: Checking on the Amazon App (iPhone & Android)
The mobile app is where most people get stuck, mostly because the “Following” section tends to be tucked away at the bottom of your profile rather than front and center.
- Open the Amazon Shopping app and confirm you’re logged in.
- Tap the Person icon at the bottom of your screen (usually the third icon from the left).
- Scroll all the way down your profile page until you see a section labeled “Following” or “Who You Follow.”
- Tap See More Updates or See All to open your full list.
If you don’t see the Following section right away, don’t panic — scroll thoroughly, since it’s often positioned below your reviews and community activity, and Amazon’s app layout can vary slightly by device and region.
Still stuck after trying both methods? That usually means something deeper is going on — a caching glitch, a regional mismatch, or a profile setting that’s hiding the section. We cover every one of those scenarios in detail in our , so you don’t have to guess.
Can’t Remember Names? How to Jog Your Memory
This is the part most guides skip — but if you’re here because you genuinely can’t recall who you followed, these tricks will help you piece it together.
- Check your order history around the time you remember following someone. A lot of follows happen right after you buy into a “haul” — if you remember when you bought that air fryer everyone was raving about, your order history can point you toward the timeframe, and sometimes the influencer’s name shows up in related recommendations.
- Browse the Amazon Inspire feed. Tap the lightbulb icon in the app’s bottom navigation. Even if you can’t recall a name, scrolling through Inspire often triggers recognition — you’ll see a thumbnail or a product and immediately think, “oh, that’s the person who showed me this.”
- Search your email inbox. If you have email updates turned on for the people you follow, search your inbox for “Amazon” alongside terms like “storefront,” “live,” or the influencer’s general niche (e.g., “skincare,” “home decor”). Past notification emails often contain their name and a direct storefront link.
- Revisit your social media saves. Since most Amazon influencer storefronts get shared through Instagram Reels or TikTok captions (“link in bio” or “shop my Amazon”), check your saved or liked posts on those platforms. It’s often faster to recognize a face or a video than to recall a username.
Quick Tip: Once you do recognize someone, search their name directly in the Amazon search bar. Most creators’ storefronts are indexed and will show up alongside their products.
What to Do If Your Following List Disappeared Completely
A smaller group of readers aren’t dealing with a memory problem — your list was visible before, and now it’s just gone. Here’s the short version of what’s likely happening:
- Marketplace mismatch: If you normally shop on Amazon.com but you’re logged into a different regional site (like Amazon.co.uk), your follow list will appear empty. Follows don’t transfer across marketplaces, so double-check you’re on the right one.
- Caching or “state mismatch” errors: Sometimes the page just needs a refresh. If you clicked unfollow and it didn’t stick, or your list looks outdated, try clearing your browser cache or switching browsers.
- Private or incomplete profile glitch: If Amazon has flagged your profile as private or incomplete, the Following section may not render properly until you “wake up” your public profile by adding a basic bio.
Found Your List? Here’s How to Clean It Up
Once you’ve recovered your Amazon storefront following list, take a few minutes to tidy it up. A cluttered list doesn’t just look messy — it actively works against you by feeding Amazon’s recommendation engine outdated signals.
- Unfollow stale interests. If you followed a tech influencer two years ago but you’ve since moved on, unfollowing them helps keep your homepage relevant to what you actually want to see now.
- Manage your privacy. By default, your follows may be visible on your public profile. If you’d rather keep your interests private, you can hide this under your profile’s privacy settings.
- Keep what still serves you. Not every cleanup needs to be aggressive — if a creator’s storefront still matches your taste, leave it. The goal is relevance, not a clean slate for its own sake.
Quick Tip: Think of your follow list the same way you’d think of cleaning out a closet. You don’t need to start from zero — just remove what no longer fits.
How to Follow New Amazon Storefronts (So You Don’t Lose Track Again)
Now that your list is recovered and tidy, let’s make sure you don’t end up back here in six months.
When you find a creator, brand, or Amazon storefront you want to follow:
- Visit their storefront page — you can usually get there by searching their name on Amazon, clicking a “shop my Amazon” link from their social media, or browsing the Amazon Live feed.
- Look for the + Follow button under their profile picture or brand banner.
- Tap it once, and you’re set.
Pro Tip: Since Amazon won’t remind you who you follow, save the storefront link somewhere you’ll actually see it again — a notes app, a bookmarks folder, or even a quick screenshot. A little effort now saves you a memory-jogging treasure hunt later.
Frequently Asked Questions
How do I find the Amazon storefronts I follow if I forgot their names?
Start with the direct link shortcut (amazon.com/gp/profile/follow/recommendations) to see your full list at a glance. If names still don’t ring a bell, try browsing the Amazon Inspire feed or checking your order history and email for clues — recognizing a face or product is often easier than recalling a name.
Why did my Amazon following list disappear?
This usually comes down to one of three things: you’re logged into the wrong regional marketplace, a caching error is showing outdated information, or your profile has been flagged as private or incomplete. Most of these resolve with a quick fix — see our full troubleshooting guide for step-by-step solutions.
Does Amazon notify someone when I follow them?
No. Following on Amazon is completely private. The creator, brand, or author you follow only sees aggregate follower numbers — never your name or personal details.
Can I see my following list without the app?
Yes. The desktop direct link works independently of the app and is often the most reliable method, especially if your app version has hidden or relocated the Following section.
Is there a faster way to find an influencer I follow than scrolling the whole list?
If your list is long, the desktop version via the direct link tends to load faster and is easier to scan than the mobile app. You can also use your browser’s find-on-page function (Ctrl+F or Cmd+F) to search for a partial name if you remember even part of it.
Wrapping Up
A forgotten Amazon following list isn’t lost — it’s just tucked away behind a layout that changes more often than it probably should. Whether you needed the direct link shortcut, a memory jog through your order history, or a quick fix for a list that vanished outright, you now have everything you need to get back to the influencers, brands, and creators you followed for a reason.
Did you rediscover a storefront you’d completely forgotten about? Or find out you were following someone whose content you don’t even remember seeing? Let us know what you found in the comments below!
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