Unable to find or trouble getting changing username for your FB Page? Let’s learn how to get a custom URL for your Facebook page in 2025 with our step-by-step guide also know eligibility.
Creating a custom Facebook page URL is an essential step for businesses and creators who want to establish a strong online presence and enhance their brand identity. A personalized Facebook page link makes it easier for customers and followers to find, remember, and share your page, which is vital for effective digital marketing and social media branding.
However, many Facebook users find it confusing to locate the option to change the Facebook page URL due to recent updates and changes in Facebook’s interface. This guide will explain everything about how to get a custom URL for your Facebook business page, clarify important terminology like Facebook vanity URL, and walk you through the latest steps to create a custom Facebook URL in 2025.
Can We Change the Facebook Page URL?
Yes, you can change your Facebook page URL by editing your Facebook page username, which directly affects the URL. However, there are some important things to know about the process and eligibility before you attempt to change your Facebook page link.
What Is the Facebook Page URL and Username?
Your Facebook page URL is the web address that directs people to your page. By default, Facebook generates a URL with a string of numbers, which is difficult to remember and share. For example:
https://www.facebook.com/pages/YourPageName/123456789012345
When you set your Facebook page URL, it replaces this default with a cleaner, branded link using your page’s username. For instance:
https://facebook.com/YourPageName
The username is the unique identifier that forms part of the URL. Changing your username is the same as changing your page URL.
Why Change Your Facebook Page URL?
Changing to a custom Facebook page URL benefits your page in many ways. It helps build a clear brand identity, enhances your online presence, and improves discoverability both on and off Facebook. A personalized URL is more professional and easier to share in marketing materials such as business cards, websites, and email signatures.
Additionally, a custom Facebook page URL can positively impact your page’s SEO, making it more visible in search engine results.
Facebook Page URL Eligibility Requirements
Not every Facebook page can immediately create or change a custom URL. Facebook has certain eligibility requirements to prevent abuse and protect usernames.
To be eligible to create or change your Facebook page username and URL, your page must:
- Be published and public
- Have at least 25 page likes (though this may vary)
- You must have Facebook page admin access
- The username must be unique and comply with Facebook’s community standards
If your page doesn’t meet these requirements, the option to change your URL will be unavailable.
What Is a Personalized Link on Facebook Used For?
The term Facebook vanity URL refers to a customized link that replaces the generic URL Facebook assigns by default. This link typically uses your page’s username and makes it easier for people to find you.
Uses of a Personalized Facebook Link
A personalized Facebook URL serves multiple important functions:
It improves business page optimization by making your page look more professional and trustworthy.
It supports your social media branding efforts by aligning your page URL with your brand or business name.
It simplifies sharing your page both online and offline.
It creates a consistent identity across all your digital marketing channels.
For example, a well-known brand might have:
facebook.com/Izoateinstead of a long URL with random numbers. This makes it clear and memorable.
Facebook URL Example: Default vs Custom
Understanding how your Facebook page URL looks before and after personalizing is helpful.
Default Facebook URL example:
https://www.facebook.com/pages/YourBusiness/123456789012345
Custom or personalized Facebook URL example:
https://facebook.com/YourBusinessName
After setting a custom URL, your page is much easier to find and looks more credible in search results and promotional materials.
How to Personalize Facebook Page URL in 2025
Due to recent interface updates, Facebook has moved the URL customization option. Many users find it difficult to locate the setting to edit Facebook page username or change Facebook page URL. Here is the updated method to create a custom Facebook URL on desktop, which remains the most reliable approach.
Step 1: Verify Your Eligibility
Before attempting to set your custom Facebook page URL, confirm:
- You have Facebook page admin access
- The page is published and has sufficient likes (usually 25 or more)
- Your desired username complies with Facebook’s policies and is not taken
Step 2: Use the “Find the Setting You Need” Search Bar on Desktop
Because Facebook frequently changes its page settings layout, the quickest way to find the username option is by using Facebook’s search tool:
- Log in to Facebook on your desktop browser.
- Locate the “Find the setting you need” search bar on your page’s settings or general Facebook settings.
- Type “name” or “username” into this search box.
- In the search results, select the option related to your page name or username. This will open the section where you can edit your Facebook page username.
This workaround is currently the most effective method to quickly access the URL customization area.
Step 3: Enter Your Desired Username
- Type in the username you want for your page.
- Facebook will immediately check if it is available.
- If the username is available and follows Facebook’s guidelines, you will be able to confirm it.
- If not, you may need to try alternative usernames or slight variations.
Step 4: Save Your Changes
- Confirm and save the new username.
- Your page’s custom URL will update to:
facebook.com/YourNewUsername
You can now use this URL for all your marketing and promotional needs.
How to Change Facebook Page Link on Mobile Devices
While the desktop method is currently recommended for setting your custom Facebook page URL, you can also attempt it on the Facebook mobile app.
To try this on mobile(same for Android and iPhone):
- Open the Facebook app and navigate to your page.
- Tap the More (three dots) menu.
- Select Edit Page Info or Page Settings.
- Look for the Username or Page URL field.
- Enter your desired username and save.
Keep in mind that the mobile app interface changes frequently and the option may not always be visible.
Facebook Page Name vs URL: What’s the Difference?
Understanding the difference between your Facebook page name and your page URL is important for managing your page properly.
The page name is what appears on your page and in posts. This is the public-facing name of your brand or business.
The page username is a unique identifier that forms part of your Facebook page URL. Changing the page name does not automatically change your URL. To change your URL, you need to update your username separately.
Both the page name and URL contribute to your online presence, but the URL is critical for direct access and sharing.
Troubleshooting Facebook Page URL Issues
Many users ask, “Why can’t I change my Facebook page URL?” or “Why is my Facebook page URL unavailable?” Here are some common issues and fixes.
Facebook Custom URL Not Available
If your desired username is taken or flagged by Facebook, you’ll need to select a different variation. Facebook enforces strict rules on usernames, disallowing generic words, trademarked names, or offensive terms.
Facebook Page Not Enough Likes for URL
A common limitation is the minimum number of page likes required to create a custom URL. If your page has fewer likes, focus first on growing your audience before attempting to change your URL.
Old Facebook Page URL Redirection
If you previously had a different URL, Facebook usually redirects traffic from the old URL to the new one automatically. However, you should update all your marketing materials to reflect your current custom URL to avoid confusion.
Facebook Page URL Change Limitations
Facebook restricts how often you can change your username. If you’ve recently updated it, you may have to wait before making another change. Be sure to choose your username carefully.
Facebook Page URL Best Practices for Marketing Your Facebook Page
Your custom Facebook page URL is a powerful tool for marketing and building your brand. Here are some Facebook page URL best practices to maximize its impact:
- Keep your username short, simple, and memorable.
- Use your business or brand name clearly.
- Avoid unnecessary numbers or symbols.
- Maintain consistency with your usernames across other social media platforms.
- Include your Facebook URL in offline marketing materials.
- Regularly review your Facebook page settings to ensure your username is correct and active.
How to Find Facebook Page URL
If you need to locate your current Facebook page URL quickly:
- Visit your Facebook page on desktop or mobile.
- Look at the browser’s address bar to see the full URL, typically
facebook.com/YourUsername. - Alternatively, go to Facebook page settings and find the username or URL section.
Knowing your Facebook URL is important for linking to your page from other websites and marketing channels.
Video Tutorial
FAQ: Frequently Asked Questions About Facebook Page URLs
What is a Facebook Vanity URL?
A Facebook vanity URL is a custom link that replaces the default numeric URL with a unique username for your page. It improves branding and makes sharing easier.
How Can I Change My Facebook Page URL?
You can change your Facebook page URL by editing the page username in Facebook page settings. Use the “Find the setting you need” search bar on desktop and type “name” to find the username option.
Why Can’t I Change My Facebook Page URL?
Reasons include not meeting page eligibility requirements, the username being unavailable, recent changes to your username, or violating Facebook’s username policies.
How Many Times Can I Change My Facebook Page Username?
Facebook limits how frequently you can change your page username. Typically, you should choose wisely, as you might need to wait before making another change.
What Happens If My Desired Username Is Taken?
Try variations of your brand name, add underscores or numbers, or select a different username that complies with Facebook’s rules.
Does Changing My Facebook Page URL Affect My Page Likes or Content?
No, changing your username or URL does not affect your page content or followers.
Conclusion
Knowing how to get a custom URL for Facebook page is essential for anyone looking to optimize their business page and improve their online presence. While Facebook’s frequent interface updates may make it harder to find the URL customization option, using the desktop search tool to locate the username setting is the most reliable method in 2025.
Meeting the Facebook page eligibility requirements and understanding the distinction between your page name and username ensures a smoother experience when personalizing your page URL. With a customized Facebook link, you enhance your brand identity, boost business page optimization, and streamline your marketing efforts.
To maintain consistency and professionalism, integrate your custom URL across all your marketing channels and protect it by managing your Facebook page admin access carefully.
For more detailed guidance, visit the Facebook Business Help Center.
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